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boric acid powder
Launch itA $1.5M/yr market growing +47.2% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Market size
Great$1.5M$1.5M/yr · 996K searches
Growth
Good+47.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.60avg listing price — sweet spot $15–$100
Price range
Good$5.33–$24.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad6,957.09avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf