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58

boric acid ant killer

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 34Growth 92Conversion 94Competition 37Returns 98Price range 41Avg price 56Brand share 35Review moat 18Quality gap 52

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great11.7%

search→purchase rate — share of searches ending in a sale

Growth

Great+101.4%

90-day search growth — must beat 0% to launch

Avg price

Good$12.72

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$5.91–$21.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Market size

Okay$161K

$161K/yr · 108K searches

Review moat

Bad16,267.61

avg incumbent reviews — the moat a new listing must climb

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