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borax ant killer
Launch itA $6.4M/yr market growing +50.4% this quarter with returns at 0.4% — clears our launch bar.
Market size
Incredible$6.4M$6.4M/yr · 3.3M searches
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Growth
Good+50.4%90-day search growth — must beat 0% to launch
Avg price
Good$14.18avg listing price — sweet spot $15–$100
Price range
Good$4.97–$33.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad33,323.53avg incumbent reviews — the moat a new listing must climb