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borate wood treatment
Worth a lookShows searches that convert (10.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 113K searches
Avg price
Good$116.60avg listing price — sweet spot $15–$100
Growth
Good+47.3%90-day search growth — must beat 0% to launch
Review moat
Good1,218.29avg incumbent reviews — the moat a new listing must climb
Price range
Okay$17.98–$322.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price