50
borage seeds
Worth a lookShows low returns (0.2%), but pricing outside the sweet spot ($8.13 avg) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,850.53avg incumbent reviews — the moat a new listing must climb
Price range
Okay$2.43–$22.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Market size
Okay$109K$109K/yr · 100K searches
Avg price
Bad$8.13avg listing price — sweet spot $15–$100