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bonsai soil
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$22.15avg listing price — sweet spot $15–$100
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Price range
Great$8.89–$59.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$745K$745K/yr · 325K searches
Growth
Okay+16.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,467.31avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf