71
bluejay feeder
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Incredible$28.55avg listing price — sweet spot $15–$100
Growth
Great+107.1%90-day search growth — must beat 0% to launch
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$9.11–$121.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,079.23avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$79K$79K/yr · 96K searches