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blue heron decoy
Worth a lookShows demand growing +109.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+109.9%90-day search growth — must beat 0% to launch
Price range
Great$13.69–$98.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$50.28avg listing price — sweet spot $15–$100
Review moat
Great442.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Bad$41K$41K/yr · 14K searches