59
black patio umbrella
Worth a lookShows demand growing +103.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+103.8%90-day search growth — must beat 0% to launch
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$69.02avg listing price — sweet spot $15–$100
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good$24.80–$158.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad5,242.74avg incumbent reviews — the moat a new listing must climb
Market size
Bad$62K$62K/yr · 13K searches