46
black flag
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Great+84.3%90-day search growth — must beat 0% to launch
Price range
Good$6.63–$34.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.69avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,275.42avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad$53K$53K/yr · 100K searches
Brand share
Bad96%top-5 brand share — brand-locked demand