63
black and white umbrella
Worth a lookShows demand growing +105.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+105.7%90-day search growth — must beat 0% to launch
Avg price
Great$78.02avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good$23.33–$167.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$283K$283K/yr · 100K searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,291.07avg incumbent reviews — the moat a new listing must climb