49
black and white striped outdoor rug
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Growth
Great+109.0%90-day search growth — must beat 0% to launch
Avg price
Incredible$27.35avg listing price — sweet spot $15–$100
Price range
Incredible$14.75–$87.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Okay2,429avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.0%return rate — above 5% kills the launch gate
Market size
Bad$28K$28K/yr · 32K searches