54
black and white outdoor rug
Worth a lookShows a sweet-spot price point ($21.98 avg), but weak search conversion (1.0%) keeps it on the watch list.
Avg price
Great$21.98avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great$9.69–$51.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Market size
Okay$273K$273K/yr · 1.2M searches
Returns
Okay3.5%return rate — above 5% kills the launch gate
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Review moat
Okay2,896avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale