41
birthing pool
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Great467.33avg incumbent reviews — the moat a new listing must climb
Avg price
Good$126.46avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Price range
Bad$32.85–$316.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$86K$86K/yr · 84K searches
Returns
Bad6.5%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale