54
bird
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 1.3M searches
Avg price
Great$16.79avg listing price — sweet spot $15–$100
Price range
Good$11.42–$23.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+30.9%90-day search growth — must beat 0% to launch
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad5,213.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand