65
bird kite
Worth a lookShows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Incredible$26.97avg listing price — sweet spot $15–$100
Price range
Great$13.31–$41.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great295avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Growth
Great+80.6%90-day search growth — must beat 0% to launch
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Bad$47K$47K/yr · 40K searches
Signals Quality Gap