73
bird house
Launch itA $1.5M/yr market growing +75.7% this quarter with returns at 1.8% — clears our launch bar.
Avg price
Incredible$29.37avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Market size
Great$1.5M$1.5M/yr · 3.4M searches
Competition
Great30%top-5 click share — an open shelf
Growth
Great+75.7%90-day search growth — must beat 0% to launch
Returns
Great1.8%return rate — above 6% kills the launch gate
Review moat
Good880.19avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.21–$144.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale