61
bird call
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$19.79avg listing price — sweet spot $15–$100
Price range
Great$6.68–$48.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good782.28avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+35.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$59K$59K/yr · 103K searches