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big green egg fire starters
Launch itA $3.5M/yr market growing +51.7% this quarter with returns at 0.7% — clears our launch bar.
Market size
Incredible$3.5M$3.5M/yr · 117K searches
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+51.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,361.09avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$309.16avg listing price — sweet spot $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Price range
Bad$11.20–$929.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price