81
bat repellent
Launch itA $964K/yr market growing +113.7% this quarter with returns at 0.8% — clears our launch bar.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Growth
Incredible+113.7%90-day search growth — must beat 0% to launch
Avg price
Incredible$41.22avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Market size
Great$964K$964K/yr · 360K searches
Competition
Great38%top-5 click share — an open shelf
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$10.10–$198.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,103.91avg incumbent reviews — the moat a new listing must climb