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basil seeds for planting
Skip itPrices mostly outside the sweet spot ($2.38–$11.07) — this niche doesn't clear our bar today.
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Market size
Bad$93K$93K/yr · 86K searches
Review moat
Bad7,969.79avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.67avg listing price — sweet spot $15–$100
Price range
Bad$2.38–$11.07cheapest to priciest tracked listing — scored on the share inside $15–$100