63
basil plant
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$15.27avg listing price — sweet spot $15–$100
Growth
Good+52.1%90-day search growth — must beat 0% to launch
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Price range
Good$2.14–$30.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Market size
Okay$223K$223K/yr · 227K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,252.9avg incumbent reviews — the moat a new listing must climb
Signals Quality Gap