47
barricade
Skip itSoft demand (-49.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$96.14avg listing price — sweet spot $15–$100
Review moat
Good1,016.17avg incumbent reviews — the moat a new listing must climb
Market size
Good$492K$492K/yr · 260K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay$22.39–$310.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-49.8%90-day search growth — must beat 0% to launch
Signals High Price