53
b52
Worth a lookShows low returns (0.4%), but soft demand (-3.9% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$52.88avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Review moat
Good1,209.57avg incumbent reviews — the moat a new listing must climb
Market size
Good$361K$361K/yr · 213K searches
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$17.63–$270.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Signals High Price