43
azolla
Skip itSoft demand (-48.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.0★avg incumbent rating — lower means beatable quality
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$16.29avg listing price — sweet spot $15–$100
Price range
Good$8.80–$30.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good861.64avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$67K$67K/yr · 125K searches
Growth
Bad-48.3%90-day search growth — must beat 0% to launch