50
avocado tree
Worth a lookShows beatable incumbent ratings (3.6★), but weak search conversion (0.7%) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Incredible64.9avg incumbent reviews — the moat a new listing must climb
Avg price
Great$67.11avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Okay$11.16–$208.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Market size
Bad$41K$41K/yr · 82K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale