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astroturf door mat
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.91avg listing price — sweet spot $15–$100
Price range
Good$8.51–$32.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,273.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+17.3%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad$32K$32K/yr · 48K searches