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armadillo repellent
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$25.32avg listing price — sweet spot $15–$100
Price range
Great$14.17–$40.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Growth
Good+34.8%90-day search growth — must beat 0% to launch
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay$229K$229K/yr · 147K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,866.24avg incumbent reviews — the moat a new listing must climb