49
ants
Skip itA deep review moat (32,008 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$5.20–$33.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.77avg listing price — sweet spot $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+16.7%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay$120K$120K/yr · 160K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad32,007.57avg incumbent reviews — the moat a new listing must climb