65
ant gel
Launch itA $4.0M/yr market growing +94.0% this quarter with returns at 0.5% — clears our launch bar.
Conversion
Incredible22.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible$4.0M$4.0M/yr · 790K searches
Avg price
Great$22.08avg listing price — sweet spot $15–$100
Growth
Great+94.0%90-day search growth — must beat 0% to launch
Price range
Good$4.97–$35.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Review moat
Bad20,126.1avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand