72
american flags for outside 4x6
Launch itA $1.1M/yr market growing +84.5% this quarter with returns at 1.3% — clears our launch bar.
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$28.08avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 6% kills the launch gate
Growth
Great+84.5%90-day search growth — must beat 0% to launch
Price range
Great$7.60–$52.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 295K searches
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,793.58avg incumbent reviews — the moat a new listing must climb