37
aluminum shovel
Skip itSoft demand (-86.8% this quarter) — this niche doesn't clear our bar today.
Price range
Incredible$41.55–$81.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great115.7avg incumbent reviews — the moat a new listing must climb
Avg price
Great$57.35avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 27K searches
Growth
Bad-86.8%90-day search growth — must beat 0% to launch
Signals High Price