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aloe vera plant
Worth a lookShows low returns (0.6%), but soft demand (-1.0% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.53avg listing price — sweet spot $15–$100
Price range
Good$2.24–$33.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$223K$223K/yr · 413K searches
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Review moat
Bad4,969.92avg incumbent reviews — the moat a new listing must climb