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air plants
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$16.40avg listing price — sweet spot $15–$100
Market size
Good$743K$743K/yr · 1.4M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$3.93–$30.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,640.87avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.5%90-day search growth — must beat 0% to launch