54
adt security signs
Worth a lookShows a thin review moat (91 avg reviews), but strong incumbent ratings (4.6★) keeps it on the watch list.
Review moat
Incredible90.55avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.15avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great$5.12–$49.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Okay+16.9%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$168K$168K/yr · 170K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality