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50

951-12690 oil filter

Worth a look

Shows searches that convert (16.5% search→purchase), but a small market ($39K/yr) keeps it on the watch list.

Market size 10Growth 70Conversion 98Competition 25Returns 88Price range 45Avg price 66Brand share 35Review moat 85Quality gap 21

Conversion

Incredible16.5%

search→purchase rate — share of searches ending in a sale

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Great292.69

avg incumbent reviews — the moat a new listing must climb

Growth

Good+51.8%

90-day search growth — must beat 0% to launch

Avg price

Good$13.94

avg listing price — sweet spot $15–$100

Price range

Okay$8.54–$20.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$39K

$39K/yr · 17K searches

Reviews