59
5-10-10 fertilizer
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Incredible+182.2%90-day search growth — must beat 0% to launch
Avg price
Great$18.54avg listing price — sweet spot $15–$100
Price range
Great$7.20–$48.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$218K$218K/yr · 150K searches
Review moat
Okay2,707.35avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality