58
21 inch lawnmower
Worth a lookShows demand growing +136.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+136.8%90-day search growth — must beat 0% to launch
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great35%top-5 click share — an open shelf
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good965.32avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Okay$136K$136K/yr · 58K searches
Avg price
Okay$327.61avg listing price — sweet spot $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$128.43–$812.55cheapest to priciest tracked listing — scored on the share inside $15–$100