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20x40 party tent
Launch itA $1.2M/yr market growing +54.5% this quarter with returns at 3.1% — clears our launch bar.
Review moat
Incredible99.43avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.2M$1.2M/yr · 220K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Growth
Good+54.5%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Avg price
Bad$779.37avg listing price — sweet spot $15–$100
Price range
Bad$306.77–$1521.10cheapest to priciest tracked listing — scored on the share inside $15–$100