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52

20 x 20 outdoor pillows

Worth a look

Shows a sweet-spot price point ($26.57 avg), but a small market ($27K/yr) keeps it on the watch list.

Market size 7Growth 81Conversion 63Competition 42Returns 83Price range 95Avg price 95Brand share 50Review moat 24Quality gap 23

Avg price

Incredible$26.57

avg listing price — sweet spot $15–$100

Price range

Incredible$15.16–$50.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Growth

Great+75.1%

90-day search growth — must beat 0% to launch

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,314.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$27K

$27K/yr · 18K searches

Reviews