68
2 step pool ladder
Worth a lookShows demand growing +572.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+572.5%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$62.06avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Review moat
Good536.9avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.64–$193.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$30K$30K/yr · 17K searches