64
18x48 above ground pool
Launch itA $2.4M/yr market growing +212.3% this quarter with returns at 0.4% — clears our launch bar.
Growth
Incredible+212.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$2.4M$2.4M/yr · 442K searches
Competition
Great23%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Bad4,105.62avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad$70.96–$1979.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$509.89avg listing price — sweet spot $15–$100