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13-13-13 fertilizer
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$29.38avg listing price — sweet spot $15–$100
Price range
Great$13.43–$60.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good711.63avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.1%90-day search growth — must beat 0% to launch
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$40K$40K/yr · 41K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand