53
12x20 pillow cover outdoor
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but a small market ($30K/yr) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Avg price
Great$15.93avg listing price — sweet spot $15–$100
Price range
Good$6.74–$35.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+54.0%90-day search growth — must beat 0% to launch
Review moat
Okay1,580avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$30K$30K/yr · 87K searches