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12x20 outdoor pillow insert
Worth a lookShows demand growing +104.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+104.1%90-day search growth — must beat 0% to launch
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.18avg listing price — sweet spot $15–$100
Price range
Good$8.72–$26.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Good$288K$288K/yr · 184K searches
Review moat
Okay3,142.33avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals Trending