60
12v pool light bulb
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great152.33avg incumbent reviews — the moat a new listing must climb
Avg price
Great$62.76avg listing price — sweet spot $15–$100
Growth
Great+71.5%90-day search growth — must beat 0% to launch
Brand share
Good60%top-5 brand share — brands hold most of the demand
Price range
Good$27.27–$135.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.2%return rate — above 5% kills the launch gate
Market size
Bad$41K$41K/yr · 13K searches