Skip to content
55

12 12 12 fertilizer

Worth a look

Shows low returns (0.3%), but a small market ($24K/yr) keeps it on the watch list.

Market size 6Growth 81Conversion 64Competition 47Returns 98Price range 82Avg price 95Brand share 63Review moat 34Quality gap 23

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.11

avg listing price — sweet spot $15–$100

Price range

Great$8.31–$50.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+75.4%

90-day search growth — must beat 0% to launch

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,056.05

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$24K

$24K/yr · 17K searches

Products