53
10x20 rug
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but weak search conversion (0.1%) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Growth
Great+92.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$116.81avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Good3.0%return rate — above 5% kills the launch gate
Review moat
Okay1,869.45avg incumbent reviews — the moat a new listing must climb
Price range
Bad$23.11–$421.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$9K$9K/yr · 69K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale