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63

10-30-10 fertilizer

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 9Growth 97Conversion 75Competition 81Returns 99Price range 88Avg price 85Brand share 52Review moat 25Quality gap 24

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Incredible+196.8%

90-day search growth — must beat 0% to launch

Price range

Great$7.26–$98.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$19.09

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,584.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$37K

$37K/yr · 28K searches

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