63
10-10-10 fertilizer
Launch itA $1.1M/yr market growing +27.6% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$23.45avg listing price — sweet spot $15–$100
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Price range
Great$8.31–$53.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 500K searches
Growth
Good+27.6%90-day search growth — must beat 0% to launch
Review moat
Okay1,709.91avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality